MODELS FOR EVALUATING THE MANAGEMENT MECHANISM OF BUSINESS STRUCTURES AND STARTUP PROJECTS OF ONLINE TRADING ENTERPRISES IN THE CONTEXT OF THE DEVELOPMENT OF INNOVATIVE DIGITAL TECHNOLOGIES Authors P. Pererva https://orcid.org/0000-0002-6256-9329 T. Kobielieva https://orcid.org/0000-0001-6618-0380 A. Kopytsia https://orcid.org/0009-0006-8610-0409 DOI: https://doi.org/10.32702/2306-6792.2026.4.51 Downloads pdf (Українська) Published 2026-02-17 Issue No. 4 (2026): AGROSVIT Section Статті