BEHAVIORAL DETERMINANTS OF THE FORMATION AND IMPLEMENTATION OF DIGITAL COMMUNICATION STRATEGIES OF HIGHER EDUCATION INSTITUTIONS IN THE CONTEXT OF FINANCIAL PERFORMANCE Authors L. Babych https://orcid.org/0000-0002-4440-4109 M. Fleychuk https://orcid.org/0000-0002-0417-9066 М. Datsyshyn https://orcid.org/0009-0000-9384-6280 DOI: https://doi.org/10.32702/2306-6792.2026.4.77 Downloads pdf (Українська) Published 2026-02-17 Issue No. 4 (2026): AGROSVIT Section Статті