ARTIFICIAL INTELLIGENCE IN THE MECHANISM OF SUBSTITUTION AND IMPLEMENTATION OF MARKETING STRATEGIES Authors D. Mishchenko https://orcid.org/0000-0003-0278-7209 V. Khurdey https://orcid.org/0000-0001-9210-9705 V. Datsenko https://orcid.org/0000-0002-4670-6848 T. Dronova https://orcid.org/0000-0002-2228-5276 I. Pavlovska https://orcid.org/0000-0003-0765-9150 DOI: https://doi.org/10.32702/2307-2105.2024.12.9 Downloads pdf (Українська) Published 2024-12-19 Issue No. 12 (2024): Efektyvna ekonomika Section Статті