MARKETING OF PREMIUM SPORTS BRANDS IN THE CONTEXT OF DECREASING PURCHASING POWER: SEARCH FOR NEW APPROACHES Authors A. Mohylova https://orcid.org/0000-0002-8833-9505 T. Mushkudiani https://orcid.org/0009-0008-9489-1890 DOI: https://doi.org/10.32702/2307-2105.2024.12.26 Downloads pdf (Українська) Published 2024-12-19 Issue No. 12 (2024): Efektyvna ekonomika Section Статті