DEVELOPMENT OF ADAPTIVE PRICING MODELS BASED ON THE ANALYSIS OF CONSUMER BEHAVIORAL FACTORS IN THE DIGITAL ENVIRONMENT Authors Y. Aristarov https://orcid.org/0009-0008-7052-2556 L. Kviatkovska https://orcid.org/0000-0002-9469-5143 O. Kryshan https://orcid.org/0000-0002-2967-0126 I. Shcherbyna https://orcid.org/0009-0000-3699-9432 DOI: https://doi.org/10.32702/2307-2105.2024.12.34 Downloads pdf (Українська) Published 2024-12-19 Issue No. 12 (2024): Efektyvna ekonomika Section Статті