THE ESSENCE OF THE CONCEPT OF “CUSTOMER RELATIONSHIP MANAGEMENT” Authors N. Trushkina https://orcid.org/0000-0002-6741-7738 T. Patlachuk https://orcid.org/0009-0007-4093-6697 DOI: https://doi.org/10.32702/2307-2105.2024.12.73 Downloads pdf (Українська) Published 2024-12-19 Issue No. 12 (2024): Efektyvna ekonomika Section Статті