THE IMPACT OF DIGITAL TRANSFORMATION ON THE STRUCTURE OF MARKETING TOOLS FOR MANAGING BUSINESS PERFORMANCE Authors O. Iastremska https://orcid.org/0000-0002-5653-6301 DOI: https://doi.org/10.32702/2307-2105.2025.9.2%20 Downloads pdf (Українська) Published 2025-09-18 Issue No. 9 (2025): Efektyvna ekonomika Section Статті