DEVELOPMENT OF UKRAINE'S NATIONAL BRAND IN THE CONTEXT OF SECURITY CHALLENGES AND GLOBAL INSTABILITY

Authors

• V. Krykun https://orcid.org/0000-0002-2095-2223
• N. Reznikova https://orcid.org/0000-0003-2570-869X
• O. Bulatova https://orcid.org/0000-0001-7938-7874
• O. Shepel https://orcid.org/0009-0003-9200-9925
• G. Grydasova https://orcid.org/0000-0002-9270-5213