DIGITAL BRANDING TOOLS IN SHAPING CONSUMER LOYALTY AND ENHANCING BRAND VALUE Authors А. Zhavoronok https://orcid.org/0000-0001-9274-8240 P. Krychun https://orcid.org/0009-0000-0217-6518 M. Korbut https://orcid.org/0009-0006-6746-7141 DOI: https://doi.org/10.32702/2307-2105.2025.9.60%20 Downloads pdf (Українська) Published 2025-09-18 Issue No. 9 (2025): Efektyvna ekonomika Section Статті
