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  3. No. 5 (2023): Efektyvna ekonomika /
  4. Статті

THE VALUE OF THE CUSTOMER BASE AS A BASIS FOR MAKING MARKETING DECISIONS: EVOLUTION OF VALUATION MODELS

Authors

  • A. Kataiev https://orcid.org/0000-0001-8714-4063

DOI:

https://doi.org/10.32702/2307-2105.2023.5.48

Downloads

  • pdf (Українська)

Published

2023-05-25

Issue

No. 5 (2023): Efektyvna ekonomika

Section

Статті

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Language

  • Українська
  • English
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