THEORY AND METHODOLOGY OF MARKETING SERVICE FORMATION IN ENTERPRISE ACTIVITY Authors O. Ovdiiuk https://orcid.org/0000-0001-9782-1750 T. Shvets https://orcid.org/0000-0002-5911-7057 DOI: https://doi.org/10.32702/2307-2105.2023.11.34 Downloads pdf (Українська) Published 2023-11-16 Issue No. 11 (2023): Efektyvna ekonomika Section Статті