FORMATION OF THE MARKETING STRATEGY OF THE ENTERPRISE IN THE CONDITIONS OF DIGITALIZATION AND INFORMATIZATION OF SOCIETY Authors O. Kosenko https://orcid.org/0000-0002-4028-7697 Ye. Kosenko https://orcid.org/0009-0009-0763-9329 S. Kosenko https://orcid.org/0009-0004-8155-9646 DOI: https://doi.org/10.32702/2307-2105.2024.4.34 Downloads pdf (Українська) Published 2024-04-18 Issue No. 4 (2024): Efektyvna ekonomika Section Статті