RELATIONSHIP MARKETING IS AN INTEGRAL FACTOR IN ENHANCING BUSINESS EFFECTIVENESS Authors M. Bahorka https://orcid.org/0000-0002-3424-7488 Yu. Yakubenko https://orcid.org/0000-0001-5409-4792 DOI: https://doi.org/10.32702/2307-2105.2024.5.5 Downloads pdf (Українська) Published 2024-05-16 Issue No. 5 (2024): Efektyvna ekonomika Section Статті