STRATEGIC MARKETING TRADEMARK MANAGEMENT AS AN INTANGIBLE ASSET OF THE COMPANY Authors V. Lyfar https://orcid.org/0000-0003-2758-9575 N. Pavlishina https://orcid.org/0000-0001-7715-9202 DOI: https://doi.org/10.32702/2307-2105.2024.5.12 Downloads pdf (Українська) Published 2024-05-16 Issue No. 5 (2024): Efektyvna ekonomika Section Статті