CREATING A BRAND STRATEGY WITH THE HELP OF THE LATEST MARKETING TECHNOLOGIES Authors O. Kitchenko https://orcid.org/0000-0002-3868-5653 К. Lialko https://orcid.org/0009-0009-0819-3701 DOI: https://doi.org/10.32702/2307-2105.2024.5.81 Downloads pdf (Українська) Published 2024-05-16 Issue No. 5 (2024): Efektyvna ekonomika Section Статті