EVALUATION OF EFFECTIVENESS AND EFFICIENCY INTEGRATED MARKETING COMMUNICATIONS IN THE ІNTERNET ENVIRONMENT Authors A. Zakrevskyi https://orcid.org/0009-0002-4800-9250 A. Donets https://orcid.org/0000-0001-9860-7617 V. Bereziuk https://orcid.org/0000-0002-9746-7656 DOI: https://doi.org/10.32702/2307-2105.2024.6.51 Downloads pdf (Українська) Published 2024-06-20 Issue No. 6 (2024): Efektyvna ekonomika Section Статті