MARKETING TOOLS FOR BRAND DEVELOPMENT AND CREATION Authors M. Konopliannykova https://orcid.org/0000-0002-6877-3515 D. Zhyvoder https://orcid.org/0009-0000-3931-4769 DOI: https://doi.org/10.32702/2307-2105.2024.6.55 Downloads pdf Published 2024-06-20 Issue No. 6 (2024): Efektyvna ekonomika Section Статті