THE ROLE OF ARTIFICIAL INTELLIGENCE IN FORMULATING EFFECTIVE STRATEGIES IN MANAGEMENT AND MARKETING Authors I. Zadorozhna https://orcid.org/0000-0003-4491-6427 S. Soima https://orcid.org/0000-0002-1732-8227 V. Fedurtsia https://orcid.org/0000-0002-6243-212X DOI: https://doi.org/10.32702/2307-2105.2024.10.35 Downloads pdf Published 2024-10-17 Issue No. 10 (2024): Efektyvna ekonomika Section Статті