DIVERSIFICATION-BEHAVIORAL MODEL OF MARKETING MANAGEMENT OF THE FUNCTIONING AND DEVELOPMENT OF RETAIL TRADE NETWORKS Authors Т. Somkina https://orcid.org/0000-0003-2852-2989 V. Darchuk https://orcid.org/0009-0001-6895-5810 S. Sinchevsky https://orcid.org/0009-0005-7207-357X S. Darchuk https://orcid.org/0009-0001-6895-5810 DOI: https://doi.org/10.32702/2307-2105.2025.1.28 Downloads pdf (Українська) Published 2025-01-16 Issue No. 1 (2025): Efektyvna ekonomika Section Статті