OPPORTUNITIES AND RISKS OF DEVELOPING OWN BRANDS IN THE ACTIVITIES OF TRADING COMPANIES Authors A. Mohylova https://orcid.org/0000-0002-8833-9505 Y. Shatova https://orcid.org/0009-0007-1821-1518 DOI: https://doi.org/10.32702/2307-2105.2025.5.50 Downloads pdf (Українська) Published 2025-05-20 Issue No. 5 (2025): Efektyvna ekonomika Section Статті