NUDGE MARKETING AS A TECHNOLOGY OF ENTERPRISE INFLUENCE ON THE CONSUMER BEHAVIOR Authors T. Bodnarchuk https://orcid.org/0000-0002-7682-487X O. Svider https://orcid.org/0000-0001-6330-857X DOI: https://doi.org/10.32702/2307-2105.2025.5.51 Downloads pdf (Українська) Published 2025-05-20 Issue No. 5 (2025): Efektyvna ekonomika Section Статті