AN ADAPTED APPROACH TO THE IMPLEMENTATION OF THE HOLISTIC MARKETING CONCEPT FOR SMALL AND MEDIUM-SIZED ENTERPRISES Authors N. Kovalenko https://orcid.org/0000-0003-0621-8214 M. Dunin https://orcid.org/0009-0009-4745-3852 DOI: https://doi.org/10.32702/2307-2105.2025.5.85 Downloads pdf (Українська) Published 2025-05-20 Issue No. 5 (2025): Efektyvna ekonomika Section Статті