CRITERIA OF EFFICIENCY OF MARKETING TOOLS MANAGEMENT IN MEDIA COMPANIES: DOMESTIC AND FOREIGN EXPERIENCE Authors I. Barkov https://orcid.org/0009-0008-8432-7276 DOI: https://doi.org/10.32702/2307-2105.2025.5.125 Downloads pdf (Українська) Published 2025-05-20 Issue No. 5 (2025): Efektyvna ekonomika Section Статті