PREDICTIVE MARKETING: HOW BRANDS LEARN TO SHAPE FUTURE NEEDS WITHOUT REACTING TO DEMAND Authors O. Iashchenko https://orcid.org/0009-0009-3917-6824 DOI: https://doi.org/10.32702/2307-2105.2025.6.77 Downloads pdf (Українська) Published 2025-06-19 Issue No. 6 (2025): Efektyvna ekonomika Section Статті