BRAND COMMUNICATION STRATEGY: A SYSTEMIC APPROACH TO THE ESSENCE AND KEY CHARACTERISTICS Authors V. Bogdanov https://orcid.org/0009-0001-4525-0412 DOI: https://doi.org/10.32702/2307-2105.2025.6.109%20 Downloads pdf (Українська) Published 2025-06-19 Issue No. 6 (2025): Efektyvna ekonomika Section Статті