INTEGRATION OF DIGITAL MARKETING TOOLS INTO THE PERFORMANCE MANAGEMENT SYSTEM OF SMALL AND MEDIUM SIZED BUSINESSES IN UKRAINE Authors Yu. Shypulina https://orcid.org/0000-0002-8133-578X DOI: https://doi.org/10.32702/2307-2105.2025.7.10%20 Downloads pdf (Українська) Published 2025-07-17 Issue No. 7 (2025): Efektyvna ekonomika Section Статті