THE EUROPEAN E-COMMERCE MARKET THROUGH THE LENS OF CLUSTER ANALYSIS: THE IMPACT OF CONSUMERS’ DIGITAL BEHAVIOR ON INTERNATIONAL BUSINESS Authors V. Strilets https://orcid.org/0000-0001-9729-9210 A. Artemenko https://orcid.org/0000-0002-9932-7542 L. Franko https://orcid.org/0000-0002-0597-1960 A. Sokil https://orcid.org/0009-0008-8401-1669 DOI: https://doi.org/10.32702/2307-2105.2025.8.30%20 Downloads pdf (Українська) Published 2025-08-19 Issue No. 8 (2025): Efektyvna ekonomika Section Статті