MODERN FORMATS OF CUSTOMER EXPERIENCE IN HOTEL AND RESTAURANT ESTABLISHMENTS: INTERACTIVITY AS A RESPONSE TO SERVICE STANDARDS Authors N. Melnyk https://orcid.org/0000-0002-2077-595X L. Loyak https://orcid.org/0000-0003-3414-7302 DOI: https://doi.org/10.32702/2307-2105.2025.8.63%20 Downloads pdf (Українська) Published 2025-08-19 Issue No. 8 (2025): Efektyvna ekonomika Section Статті