THE ROLE OF A TRADEMARK AS AN INTELLECTUAL PROPERTY ASSET IN STRENGTHENING THE MARKET POSITIONS OF BUSINESS ENTITIES Authors Т. Melnyk https://orcid.org/0000-0002-1743-0264 N. Ovander https://orcid.org/0000-0002-4917-8876 DOI: https://doi.org/10.32702/2307-2105.2025.8.80%20 Downloads pdf (Українська) Published 2025-08-19 Issue No. 8 (2025): Efektyvna ekonomika Section Статті