FORMATION AND OPTIMIZATION OF MARKETING STRATEGIES OF FINANCIAL INSTITUTIONS OF UKRAINE IN THE CONDITIONS OF EUROPEAN INTEGRATION Authors A. Borysov https://orcid.org/0009-0001-8465-1075 O. Lutsyk https://orcid.org/0009-0000-8682-9140 S. Yavorovskyi https://orcid.org/0009-0000-8658-5625 DOI: https://doi.org/10.32702/2307-2105.2025.8.104%20 Downloads pdf (Українська) Published 2025-08-19 Issue No. 8 (2025): Efektyvna ekonomika Section Статті