FORMING A POSITIVE IMAGE OF AN ENTERPRISE THROUGH THE IMPLEMENTATION OF MARKETING MANAGEMENT TECHNOLOGIES FOR HR BRANDING Authors O. Ilkiv https://orcid.org/0000-0002-0659-1855 V. Klymyuk https://orcid.org/0000-0001-5969-9758 DOI: https://doi.org/10.32702/2307-2105.2025.10.12%20 Downloads pdf (Українська) Published 2025-10-16 Issue No. 10 (2025): Efektyvna ekonomika Section Статті