KEY SUCCESS FACTORS AND KEY PERFORMANCE INDICATORS (KPIS) OF BUSINESS AND ITS MARKETING ACTIVITIES Authors O. Savych https://orcid.org/0000-0001-5934-9002 L. Shyshyhina https://orcid.org/0009-0002-6213-3012 DOI: https://doi.org/10.32702/2307-2105.2025.10.20%20 Downloads pdf (Українська) Published 2025-10-16 Issue No. 10 (2025): Efektyvna ekonomika Section Статті