DIRECTIONS OF FORMING A POSITIVE CORPORATE IMAGE (ON THE EXAMPLE OF “RANOK” PUBLISHING HOUSE LLC) Authors L. Shenderivska https://orcid.org/0000-0003-3104-9803 T. Honcharuk https://orcid.org/0009-0005-7051-2663 DOI: https://doi.org/10.32702/2307-2105.2025.10.117%20 Downloads pdf (Українська) Published 2025-10-16 Issue No. 10 (2025): Efektyvna ekonomika Section Статті