IMPLEMENTATION OF MARKETING COMMUNICATIONS AS A KEY FACTOR IN THE SUSTAINABLE DEVELOPMENT OF MODERN ENTERPRISES Authors O. Kalaman https://orcid.org/0000-0001-5586-7654 O. Zybareva https://orcid.org/0000-0002-3069-6462 D. Kharenko https://orcid.org/0000-0001-7978-3287 DOI: https://doi.org/10.32702/2307-2105.2025.11.14%20 Downloads pdf (Українська) Published 2025-11-18 Issue No. 11 (2025): Efektyvna ekonomika Section Статті