USING ARTIFICIAL INTELLIGENCE TO IMPROVE THE EFFECTIVENESS OF MARKETING ACTIVITIES OF ENTERPRISES Authors O. Kostiunik https://orcid.org/0000-0003-4138-7646 M. Zimnenko https://orcid.org/0009-0002-5352-7706 R. Tulchynsky https://orcid.org/0000-0003-1605-1403 DOI: https://doi.org/10.32702/2307-2105.2025.11.56%20 Downloads pdf (Українська) Published 2025-11-18 Issue No. 11 (2025): Efektyvna ekonomika Section Статті