BRAND MANAGEMENT AS A TOOL FOR MARKETING ACTIVITIES Authors S. Fimyar https://orcid.org/0000-0003-0432-2587 N. Popyk https://orcid.org/0000-0002-2003-5409 DOI: https://doi.org/10.32702/2307-2105.2025.11.96%20 Downloads pdf (Українська) Published 2025-11-18 Issue No. 11 (2025): Efektyvna ekonomika Section Статті