MANAGING A MARKET RESEARCH PROJECT AS A BASIS FOR IMPROVING THE PRICING ASPECTS OF A JEWELRY RETAIL CHAIN'S MARKETING STRATEGY

Authors

• І. Kravtsova https://orcid.org/0000-0003-0237-464X
• V. Hnoievyi https://orcid.org/0000-0003-1669-9680
• V. Tatarinov https://orcid.org/0000-0001-7373-1267
• O. Kryshan https://orcid.org/0000-0002-2967-0126
• Y. Malashenko https://orcid.org/0000-0001-5748-8906