CUSTOMER DATA ANALYTICS IN CRM SYSTEM AS A BASIS FOR MAKING MANAGEMENT DECISIONS IN ELECTRONIC COMMERCE Authors N. Riznyk https://orcid.org/0000-0001-5931-7879 O. Kovalchyk https://orcid.org/0000-0002-7253-7849 Y. Kutnyk https://orcid.org/0009-0001-7348-4398 DOI: https://doi.org/10.32702/2307-2105.2025.12.137 Downloads pdf (Українська) Published 2025-12-17 Issue No. 12 (2025): Efektyvna ekonomika Section Статті