TRUST AND REPUTATION IN FINANCIAL SERVICES MARKETING: IMPERATIVES OF SUSTAINABLE DEVELOPMENT Authors O. Polinkevych https://orcid.org/0000-0001-6924-7296 V. Trynchuk https://orcid.org/0000-0001-7435-0159 V. Kostiuk https://orcid.org/0000-0001-7671-3603 O. Faichuk https://orcid.org/0000-0003-4056-0849 O. Boyko https://orcid.org/0009-0005-5309-3452 DOI: https://doi.org/10.32702/2307-2105.2026.1.40 Downloads pdf (Українська) Published 2026-01-21 Issue No. 1 (2026): Efektyvna ekonomika Section Статті