PHASED TRANSFORMATION OF PSYCHOLOGY AND BEHAVIOR OF UKRAINIAN CONSUMERS DURING THE WAR Authors O. Yudicheva https://orcid.org/0000-0003-4421-3318 DOI: https://doi.org/10.32702/2307-2105.2026.1.55 Downloads pdf (Українська) Published 2026-01-21 Issue No. 1 (2026): Efektyvna ekonomika Section Статті