SERVICE MARKETING IN THE CONTEXT OF BUSINESS PROCESS DIGITALIZATION Authors O. Radchenko https://orcid.org/0000-0002-2387-2907 I. Sabirova DOI: https://doi.org/10.32702/2307-2105.2026.1.85 Downloads pdf (Українська) Published 2026-01-21 Issue No. 1 (2026): Efektyvna ekonomika Section Статті