DEVELOPMENT OF APPROACHES TO MANAGING THE COMPETITIVENESS OF AN ENTERPRISE BY REGULATING ITS ADVERTISING ACTIVITIES Authors T. Romanchik https://orcid.org/0000-0002-2065-2415 O. Samoilov https://orcid.org/0009-0004-4456-4884 D. Struk https://orcid.org/0009-0008-7070-8246 DOI: https://doi.org/10.32702/2307-2105.2026.1.92 Downloads pdf (Українська) Published 2026-01-21 Issue No. 1 (2026): Efektyvna ekonomika Section Статті