NATIVE ADVERTISING AS A TOOL FOR BUILDING CONSUMER TRUST IN THE BRAND IN THE CONTEXT OF DIGITAL COMMUNICATION Authors Y. Shatova https://orcid.org/0009-0007-1821-1518 O. Dzhur https://orcid.org/0000-0003-3307-9985 DOI: https://doi.org/10.32702/2307-2105.2026.1.98 Downloads pdf (Українська) Published 2026-01-21 Issue No. 1 (2026): Efektyvna ekonomika Section Статті