MARKETING ACCOUNTING AND ANALYSIS OF PRODUCT CATEGORIES OF NATIONAL RETAIL CHAINS

Authors

V. Khurdei https://orcid.org/0000-0001-9210-9705
D. Mishchenko https://orcid.org/0000-0003-0278-7209
T. Dronova https://orcid.org/0000-0002-2228-5276
І. Г. Павловська https://orcid.org/0000-0003-0765-9150
L. Semenova https://orcid.org/0000-0001-5530-7497

DOI:

https://doi.org/10.32702/2307-2105.2026.3.39

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Published

2026-03-20

Issue

No. 3 (2026): Efektyvna ekonomika

Section

Статті