Skip to main content Skip to main navigation menu Skip to site footer
  • Main
  • About the Journal
    • About the Journal
    • Editorial Team
    • Privacy Statement
    • Contact
  • Current
  • Archives
  • Archive until 2022
  • For authors
    • Editorial fee
    • Manuscript Preparation Requirements and Submission Procedure
  • Politics and Ethics
    • Review Policy
    • Review-procedure
    • Academic Integrity and Publication Ethics Policy
    • Procedure for reviewing complaints regarding violations of ethical standards
    • Open-Access-Policy
    • Terms of use of copyrighted materials
    • Policy on the use of artificial intelligence and technologies supporting it
    • Procedure for withdrawing published articles
    • Publication Ethics and Editorial Policy
    • Compliance with the principles and recommendations of COPE, WAME, DORA
    • Archiving and Long-Term Preservation Policy
    • Self-Archiving Policy
    • Open Data Policy
    • Ethical Approval Policy for Research Involving Humans, Animals, and Data
    • Conflict of Interest Policy
    • Authorship and Contributor Roles Policy (CRediT Taxonomy)
    • Non-Discrimination and Equal Treatment Policy
Search
  1. Home /
  2. Archives /
  3. No. 3 (2026): Efektyvna ekonomika /
  4. Статті

MEDIA MIX OPTIMIZATION IN DIGITAL MARKETING: A MODEL FOR DISTRIBUTING THE ADVERTISING BUDGET BY CHANNELS IN THE CONTEXT OF DIGITALIZATION AND INNOVATION

Authors

  • О. Diuk https://orcid.org/0000-0002-5819-144X

DOI:

https://doi.org/10.32702/2307-2105.2026.3.81

Downloads

  • pdf (Українська)

Published

2026-03-20

Issue

No. 3 (2026): Efektyvna ekonomika

Section

Статті

CONTACTS

 

Б

     

Language

  • Українська
  • English
More information about the publishing system, Platform and Workflow by OJS/PKP.