MICROECONOMIC RISKS OF DIGITAL MARKETING IN THE CONTEXT OF E-COMMERCE Authors K. Astafieva https://orcid.org/0000-0002-3418-7622 H. Nikulnikova https://orcid.org/0000-0002-0703-5041 О. Bondarchuk https://orcid.org/0000-0001-9366-2019 DOI: https://doi.org/10.32702/2307-2105.2026.3.94 Downloads pdf (Українська) Published 2026-03-20 Issue No. 3 (2026): Efektyvna ekonomika Section Статті