IMPACT OF SOCIAL MEDIA AND VIRAL MARKETING TRENDS ON BRAND MANAGEMENT OF UKRAINIAN COMPANIES Authors U. Balyk https://orcid.org/0000-0001-8379-4907 O. Stets https://orcid.org/0000-0002-2544-3065 I. Stasitskyi https://orcid.org/0000-0002-2544-3065 DOI: https://doi.org/10.32702/2307-2105.2024.5.80 Downloads pdf (Українська) Published 2024-05-16 Issue No. 5 (2024): Efektyvna ekonomika Section Статті