NEUROMARKETING AS A TOOL FOR INFLUENCING CONSUMER BEHAVIOR IN THE CONTEXT OF MODERN TECHNOLOGIES Authors O. Karpenko https://orcid.org/0000-0003-2943-1982 I. Karpenko https://orcid.org/0009-0006-8592-588X DOI: https://doi.org/10.32702/2307-2105.2025.8.24%20 Downloads pdf (Українська) Published 2025-08-19 Issue No. 8 (2025): Efektyvna ekonomika Section Статті