ADAPTATION OF MARKETING INSTRUMENTS OF TOURISM ENTERPRISES UNDER THE CONDITIONS OF EXTERNAL MARKET DIFFERENTIATION Authors I. Kutlina https://orcid.org/0009-0003-7938-7876 Ya. Herlіan https://orcid.org/0009-0004-4245-1990 DOI: https://doi.org/10.32702/2307-2105.2025.8.87%20 Downloads pdf (Українська) Published 2025-08-19 Issue No. 8 (2025): Efektyvna ekonomika Section Статті