DEVELOPMENT OF IDEAL SCENARIO OF VIDEOADVERTISEMENT: FEATURES OF CONSUMER PERCEPTION OF VISUAL CONTENT Authors A. Mohylova https://orcid.org/0000-0002-8833-9505 A. Konovalova https://orcid.org/0009-0004-1723-9162 K. Korostylova https://orcid.org/0009-0002-8472-1827 B. Ocheretianyi https://orcid.org/0009-0002-5331-6706 DOI: https://doi.org/10.32702/2307-2105.2025.11.60%20 Downloads pdf (Українська) Published 2025-11-18 Issue No. 11 (2025): Efektyvna ekonomika Section Статті